Inspired by fashion, she began to license her work in 2008 and created Working Girls Design Inc. Working Girls featured fun and, of course, fashionable illustrations of women and can be found in Harrods, Walmart, Target, Costco, Barns and Noble, Hallmark, Stein Mart and many other small boutiques throughout the USA.

She decided to go back to her high-fashion roots and created her newest licensing company, By Jodi. By Jodi is an international fashion illustration brand that can be found throughout London (Harrods), Paris, Germany, Spain, Canada, and the states. Products currently include stationary, ceramics, wall art, pillows, and more.

She currently works out of her gallery, Studio One, located in Las Vegas. This is where her originals are displayed and sold.

Art and fashion are so closely intertwined, it can be hard to tell them apart, or even have one without the other. The Fashionista range by Jodi epitomizes this connection, playing on the edgy, eccentric side of fashion that blends so well with unusual and bold artwork. Both dare the viewer somewhat, from the striking red shoes of Boss Lady to the defiant gesture of Love and Skulls.

These artworks are passionate, trendy, and direct, yet retain the depth and room for exploration seen in traditional art. Silver canvases, gold colors, and chic watercolors are used to great effect, creating a contemporary but playful set of works. These items are as carefully curated as the wardrobes of the rich and famous, yet appear casual and fun, ideal for a home or gallery space that’s young at heart. Anyone who enjoys a hot coffee on the way to work, a sparkling new set of shoes, the style of the latest perfume bottle, or the challenging but rewarding crush of the metropolitan rat-race will love this tongue-in-cheek representation of that world.

Jodi Pedri

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